HR Petty
Branded paper bags, clear juice bottles, plastic fruit cups, custom product stickers, sustainable wooden cutlery, minimalist take-out packaging, graphic identity suite.

Takeaway Packaging and Branding Kit

Branded paper bags, clear juice bottles, plastic fruit cups, custom product stickers, sustainable wooden cutlery, minimalist take-out packaging, graphic identity suite.

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A comprehensive collection of takeaway containers demonstrates how the brand identity extends beyond the store interior to the consumer's hands. The design pairs unbleached, eco-friendly paper items with clear plastic vessels to maintain a clean, wholesome, and professional product presentation.

The packaging suite centers around a classic brown kraft paper shopping bag and matching flat pouch, both stamped with the bold, circular brand logo. This raw, earthy texture is balanced by transparent salad bowls, fruit cups, and lidded smoothie cups that showcase the bright colors of the fresh ingredients directly to the consumer.

The liquid line uses clear plastic bottles and larger take-home jugs filled with fresh-squeezed juice, detailed with clean white typography printed directly onto the surface. Disposable wooden forks and knives complete the kit, reinforcing the market's commitment to natural, sustainable materials that match the organic look of the timber store fixtures.

More on this project

Backlit acrylic letters, timber ceiling installation, sepia mural graphics, fruit store counter, matte black bulkheads, high contrast branding, commercial retail canopy.

Overhead Logo and Canopy Detail

Fresh fruit display, black timber cabinetry, crisp brand lettering, heritage farm photos, color blocked green apples, fresh market merchandising, commercial spot lighting.

Main Produce and Graphics

Glossy subway tiles, illuminated bar signage, timber slat ceiling, brick bond cladding, produce display bin, fresh food market retail, black feature wall.

The Fresh Bar Corner

Tiered fruit shelving, angled produce racks, sepia wall mural, vintage farm imagery, commercial product lighting, color blocked fruits, fresh food merchandising.

Wall Mural and Open Produce Racks

Matte black retail display, integrated grocery shelving, specialty food sauces, brand typography logo, open market layout, commercial grocery cabinetry, product merchandising.

Speciality Condiment Shelving

Custom timber cladding, matte black ceiling, linear strip lighting, flush downlights, sepia photo band, tiered produce bins, perimeter retail shelving.

Central Island Displays and Lighting Grid

Illuminated retail signage, timber ceiling baffles, fresh market layout, tiered produce displays, monochrome wall panels, linear strip lighting, commercial food refrigeration.

Store Entrance and Main Market Floor

Central island produce bin, structured banana arrangement, timber batten cladding, matte black ceiling, linear timber lighting, sepia historical murals, open market layout.

The Central Market Floor and Banana Display

Open shopfront layout, external timber canopy, illuminated brand sign, timber crate cladding, brick paved walkway, fresh food market entry, retail precinct design.

The External Mall Threshold

IMG_5586

Staff uniform design, branded canvas apron, screen printed t-shirts, minimalist brand apparel, corporate graphic identity, typography layout, employee merchandising kit.

Staff Uniform and Apparel Kit

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Shopping mall storefront, architectural corner canopy, neon style signage, refrigerated display case, outdoor market bins, brick tile pavement, open air retail concourse.

Exterior Corner View







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79-81 Borough Road,
London SE1 1DN, United Kingdom
44 20740 36132

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Level 3, 223 Liverpool St
Darlinghurst NSW 2010 Australia
61 29319 0933