our work about insights contact
Fresh fruit display, black timber cabinetry, crisp brand lettering, heritage farm photos, color blocked green apples, fresh market merchandising, commercial spot lighting.

HR Petty

New Look for an Established Fresh Fruit Retailer

#Australia
#Brisbane
#Brand Strategy & Identity
#lifestyle
#Retail Environments
#visual ID


The architectural reinvention of the HR Petty storefront at Pacific Fair delivers a high-impact, cost-effective retail environment focused entirely on the customer experience. The design strips away unnecessary ornamentation, establishing a sophisticated, high-contrast backdrop that positions vibrant fresh produce as the ultimate visual hero.

The material palette balances industrial textures with warm, natural references to ground the modern space in the brand’s authentic identity. Sleek matte black ceilings, perimeter walls, and tiered plinths create a deep, dramatic envelope that amplifies the saturated colors of the fruit displays.

This contemporary framework is layered with custom brick-bond wall tiling, warm timber feature strip lighting, and a continuous bulkhead band of black-and-white archival farm photographs, beautifully honoring the company’s agricultural history within a clean, commercial layout.

A bright storefront perspective reveals an organized, open layout centered on fresh produce. Large illuminated lettering and timber ceiling details create an inviting entry threshold, balancing a dark background with highly saturated product colors.

Illuminated retail signage, timber ceiling baffles, fresh market layout, tiered produce displays, monochrome wall panels, linear strip lighting, commercial food refrigeration.
Shopping mall storefront, architectural corner canopy, neon style signage, refrigerated display case, outdoor market bins, brick tile pavement, open air retail concourse.

A wide exterior perspective highlights the prominent corner layout of the retail space facing the open-air mall concourse. The architecture integrates an interactive juice bar directly into the storefront boundary, capturing passing foot traffic from multiple directions.

A tight view of the store's entry canopy shows the layered construction of the branding elements. The design positions bright, glowing letters against a textured wood ceiling and vintage imagery to create a clear, high-impact threshold for arriving shoppers.

Backlit acrylic letters, timber ceiling installation, sepia mural graphics, fruit store counter, matte black bulkheads, high contrast branding, commercial retail canopy.
Custom timber cladding, matte black ceiling, linear strip lighting, flush downlights, sepia photo band, tiered produce bins, perimeter retail shelving.

The inner retail floor layout coordinates geometric central display blocks with an expressive overhead lighting setup. This strategic orientation creates a spacious, wrap-around shopping route that guides visitors effortlessly along the colorful produce displays.

An exterior perspective shows how the store's wide, open entrance connects directly with the public mall walkway. The large timber ceiling canopy extends outward, creating a seamless transition that pulls passing foot traffic toward the front produce displays.

Open shopfront layout, external timber canopy, illuminated brand sign, timber crate cladding, brick paved walkway, fresh food market entry, retail precinct design.
Glossy subway tiles, illuminated bar signage, timber slat ceiling, brick bond cladding, produce display bin, fresh food market retail, black feature wall.

A specialized service node utilizes a dark, textured tile backdrop to anchor the dedicated juice and snack counter. The sharp material transitions help define a clear destination within the open floor plan, drawing customers toward the ready-to-eat produce offerings.

A slim, double-sided shelving tower utilizes a dark finish to organize specialty grocery items efficiently. This clever layout insertion structures the walking paths, giving shoppers quick access to complementary products right next to the fresh produce aisles.

Matte black retail display, integrated grocery shelving, specialty food sauces, brand typography logo, open market layout, commercial grocery cabinetry, product merchandising.
Tiered fruit shelving, angled produce racks, sepia wall mural, vintage farm imagery, commercial product lighting, color blocked fruits, fresh food merchandising.

A vertical perspective illustrates how historical farm graphics hang directly above the main fresh produce racks. This layout uses structured lighting to guide the shopper's eye from the brand's heritage down to the vibrant colors of the fresh fruit.

A symmetrical view down the main aisle highlights a central display stand arranged to maximize floor space. The layout uses warm wood textures and balanced overhead lighting to create a spacious path that lets shoppers comfortably view products from all sides.

Central island produce bin, structured banana arrangement, timber batten cladding, matte black ceiling, linear timber lighting, sepia historical murals, open market layout.
Staff uniform design, branded canvas apron, screen printed t-shirts, minimalist brand apparel, corporate graphic identity, typography layout, employee merchandising kit.

A coordinated staff apparel layout shows how the brand identity translates from the built environment onto employee uniforms. The design uses clean typography and a natural color palette to keep the team's presentation aligned with the fresh, organic style of the store.

A comprehensive collection of takeaway containers demonstrates how the brand identity extends beyond the store interior to the consumer's hands. The design pairs unbleached, eco-friendly paper items with clear plastic vessels to maintain a clean, wholesome, and professional product presentation.

Branded paper bags, clear juice bottles, plastic fruit cups, custom product stickers, sustainable wooden cutlery, minimalist take-out packaging, graphic identity suite.