Saturday, February 18th, 2012

Sportsgirl ‘Shoppable Window’ Experience

Sportsgirl has created an integrated shopping experience with the launch of its brand new digital concept, ‘Window Shop’.

Melbourne consumers can now shop the windows of the infamous Chapel St Sportsgirl flagship store by aiming their phones or iPads at the changing displays, which then pick up the current QR code system.

“The aim of the window shop program is to bring Sportsgirl’s Superflagship store product to all areas, providing greater choice for customers nationwide,” said Sportsgirl.

With access to Sportsgirl items 24-hours a day and a special gift included with each mobile order, the interactive Window Shop provides a new method of purchasing that is both exciting and convenient.

Sportsgirl’s Paddington store is set to follow suit next week, with other destinations appearing at pop-up hot spots throughout Australia. Stay tuned!

text via Marie-Claire

images via Marie-Claire | Fairfax Media

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Tuesday, May 31st, 2011

Eyes Only

Acroos Sydney Australia, initial store, 106sqm

An optometrist consultation & eyewear retail concept where a quirky rear wall eyechart catches the eye & supergraphics help tell the story: shaded lenses = sunglasses on the left, clear lenses = reading glasses on the right.

Materials: Fluorescent plexiglas, glass & high gloss 2-pack joinery.…

Tuesday, May 31st, 2011

Arianne

Arianne, QVB, Sydney Australia, 40sqm

Inspired by set design and opulent 1920′s doll houses, Arianne is a theatrical space compete with sweeping grand staircase creating a dramatic stage for product and models.

Materials: Decorative cornices & handles, timber, mirror & digitally printed vinyl graphics.…