People First Bank

The interior design project for People First Bank marks a significant milestone following the merger of People’s Choice Credit Union and Heritage Bank, resulting in a robust national mutual bank. As we transition into this exciting new era working alongside People First Bank teams on this national rebrand project of their physical branch networks, the guiding design philosophy is to reflect the brand’s commitment to offering a compelling alternative to traditional banking. Championing everyday people living everyday lives.

Design Clarity’s vision for People First Bank’s branch design not only responds to its brand pillars and personality but also fosters a nurturing environment for new and existing retail bank customers. This transformation is a bold step towards enhancing customer experiences, solidifying the bank’s position as a leader in the Australian mutual banking sector, and supporting a future where community and mutuality thrive.

Key design elements include a brand wall that houses the bank’s mission statement—“Banking for you, better for all”—with the personalities of customers front and centre. The arrival centres around a digital bar customers can use for sign ups, internet banking and advice sessions, with sit and stand options for inclusivity. There’s a welcome lounge and roaming meet & greet concierge. Visiting a branch is becoming less transactional and more conversational, so there’s open-plan semi-private pods for casual discussions, and more acoustically private meeting spaces for more confidential engagements and video conferencing support. People First Bank’s commitment to community and connection has been captured by First Nations artist Pat Caruso with an evocative commissioned piece entitled ‘New beginnings’ – as an important step towards a continuing journey of reconciliation. The branch transformation is all about dedication to improving the look feel and ease of everyday banking, bringing services, community and technology together, in a seamless transition that puts People First.

With a unique new brand identity developed by Frost, the new vision of People First Bank captures the essence of community, representing over 730,000 customers and $23.3 billion in assets. Custom desking, task, bar and customer seating elements by Infinity Commercial Furniture. Welcome seating is Australian designed Studio Pip by HG Furniture Solutions.

The interior design by Design Clarity also echoes this identity through straightforward, welcoming branch spaces that embody the bank’s values and personality: to be down to earth, caring, passionate, empowering and bold. The branch rebrand design integrates natural light, bold colour, vibrant pattern and straight-up clean lines, creating an inviting, approachable atmosphere that encourages empowerment, engagement, self-navigation and comfort.

This reassuring no-frills approach to the banking environment says we’re optimistic about a bright and sustainable future. The new rollout includes new build branches as well as fast-track, cost-effective uplifting refreshed and rebranded environments for the People First Bank community network across Australia.