The entrance features a dynamic digital display that celebrates People First Bank's refreshed identity. Bright colors, modern typography, and smiling faces reinforce the brand’s mission of connection and community. Strategically placed at the storefront, the display invites passersby to explore the reimagined banking experience. Designed to captivate and inform, it underscores the shift from traditional transactional spaces to a more welcoming and people-focused approach.
The first impression of People First Bank’s branch is shaped by a bold and inviting digital display, a key element of the new interior design. Dominating the glass entrance, the screen blends vibrant colors and customer-centric imagery, reflecting the bank’s dedication to inclusivity, diversity, and a modernized customer experience. This visual introduction seamlessly integrates with the transparent architecture, ensuring a harmonious blend of the interior and the urban streetscape outside.
The display doesn’t just serve as eye-catching decor; it acts as an interactive gateway, embodying the bank’s philosophy of community connection. Its strategic placement ensures visibility from multiple angles, drawing in foot traffic while highlighting People First Bank's innovative approach to rethinking financial spaces. The design captures the essence of accessibility and optimism, inviting customers into a space that feels simultaneously familiar and revolutionary.
