Tradelink’s ‘Branch of the Future’ is straight-up, practical design with a focus on basic, raw, hardwearing materials in a simple, decisive, easy-to-navigate space. Back-to-basics pares back the unnecessary add-ons and offers straightforward advice in an approachable, friendly environment. Everything about the design ethos is raw, honest and authentic. It offers a vibrant, memorable yet comfortable experience to visit, get the tools of the trade and pass on knowledge.
Design Clarity challenged the traditional hardware warehouse template and lowered all the fixturing on the trade retail floor to maximise visibility across the space, allowing simple self-navigation and exposure to all core categories from anywhere in-store. DC put forward new initiatives for increasing the basket size, to educate, explore and connect via impulse bins and staples, quick pick selection and add in a click & collect service.
Design Clarity fast-tracked the first stage of rollout for Tradelink – this included working on over 30 projects within an eight-month period.