RDM for Lendlease

An expansive internal overview showing structured storefront interfaces and central seating clusters.

RDM with a Special Focus on Food Retail in Craigieburn Central

With Design Clarity’s specialist food retail expertise we were contracted to critique and give design advice on the Craigieburn LendLease project launched Nov 2013 – with a specific focus on the various food retail zones throughout the development. We offered one director level designer to the core RDM team for the duration of a year while the project was under construction through to trading.

The exterior architecture establishes a strong street-facing identity through layered, large-scale massing. By stacking deep charcoal and vibrant orange cladding blocks above a continuous glass street line, the design creates a prominent civic presence that houses localized retail footprints along a highly trafficked commercial avenue.

The outdoor precinct integrates retail store boundaries into a central pedestrian plaza. An expansive, multi-tiered timber canopy offers acoustic and thermal shading for the external dining spots, ensuring a seamless, comfortable transition from the fully enclosed mall zones into a natural, sunlit environment.