People First Bank streetfront captures to eye of passersby with the large illuminated 'P' icon shield in the streetfront window beside the entry. There's a unique brand patterned graphic on the RHS which acts as a frame to the brand digital messaging and also houses the ATM bunker and large arrival screen with rolling content.
The Collins St Melbourne facade has a wraparound corner with weather protected ATM linking to the adjacent retail arcade. A stone's throw from some of the city's best coffee! Visible from the street by passing city traffic, there's also a generous footpath depth for pedestrians. The new fitout is open, warm and inviting, with an intentionally full height transparent facade allowing full view into the activities of the branch. Brand moments include the main header signage banner aboev the doors which is fully illuminated at night, a projecting awning sign, glazing safety manifestations, the ATM pattern graphic and the hero 'P' shield. All complementing the interior digital presence for an immersive interactive introduction to People First Bank.
