Design Clarity goes East End… to Westfield Stratford

They’re fitting out at an Olympic pace at Westfield Stratford City, East London, with the official centre opening just a week or so away on 13th September. Design Clarity has five projects due for completion imminently, so it’s all go here. A nail bar, a cake shop, a theatre ticket box, a patisserie and a […]

Imaginative Package Designs

#Cool Stuff #Insights

Imaginative Package Designs

Packaging is a very important marketing strategy to glamorize a product in order to attract the consumer’s attention. Often however, packaging can be neglected by business. This is a selection of beautiful packaging designs, some conceptual and some that made it to the shelves but all great examples of the designer going the extra mile […]

Prototype at Saturday InDesign

#Insights #Pop-up & VM

Prototype at Saturday InDesign

Design Clarity and Prototype Commercial Furniture teamed up this year for ‘The Project’, decking out a shipping container outside the showroom in Young St Waterloo. Prototype Unleashed was born! The element: water. Arriving from across the seas, wild jungle animals have broken free from their shipping crates and prowl the scene amongst designer furniture pieces from Emu & More Contract.

The People Choose an Anti-Bank

A bike rack in your bank? A coffee with your credit card? Managing your finances has been revolutionalised by Design Clarity who’ve created a social, rebellious banking space where members of People’s Choice Credit Union can work and play. The concept of an ‘anti-bank’ was the basis of this design which brings a courageous and bold new face to banking.

A Bavarian Weisswurstfrühstück in Sydney

The Design Clarity studio enjoyed an old-style Bavarian Weisswurstfrühstück on a wintery weekend in Sydney. Our two German designers even donned their traditional Dirndls for the occasion. The fare was a simple feast of white sausages, wheat beer, obazda (camembert paprika salad)…

A new kind of community – ACSL Credit Union launches

With two South Australian Credit Unions merging late in 2010, Design Clarity was asked to develop a visionary, forward-thinking design concept for the new credit union’s national store roll-out that represents their new brand identity…

An Ode to the Process of Baking

Design Clarity was asked to design the first inline tenancy for Buttercup Cake Shop in the new Westfield Stratford development, London.
The Stratford site will be the largest space for the brand to date and is to be housed in the ‘Great Eastern Market’ – a unique take on the traditional food market – with a mix of food specialties showcasing food from across the world.

New Luxury Wine Boutique Concept for Mayfair London

Design Clarity was approached by Hedonism Wine to develop an exceptional design concept for their first UK ultimate ‘wine boutique’. Situated in a key location in Mayfair, this ambitious scheme aims to combine two existing two-level units to create a unique ‘wine retail experience’ in the West End of London.

Design Clarity likes McLaren Vale, South Australia

The Design Clarity team got a bit snap happy in McLaren Vale for their June jolly. Favourite app: Hipstamatic, no doubt Favourite winery: Alpha Box and Dice Favourite lunch: Pennys hill Favourite dinner: Fino (thanks Sharon for all the fab tips) Favourite mascot: Alpaca Favourite drop: so much choice… image via kilterjournal.com