Design Clarity’s RDM remit covered the full lifecycle of Oxford Village’s external identity upgrade—from strategic brand alignment to technical coordination and final approval. The goal was to ensure that every signage move reinforced the repositioning of the centre while remaining achievable within site, planning, and landlord constraints.
The documentation set shown here exemplifies the precision required to steward a branding concept into a deliverable built outcome. Design Clarity acted as the interface between brand strategy, architectural ambition, and contractor capability, producing a coordinated signage package that addressed sightlines, structural logic, lighting integration and material specification without drifting from the approved identity framework.
Critical RDM tasks included reconciling brand proportions with façade grids, negotiating compliant mounting solutions, and ensuring legibility across varying pedestrian and vehicular approaches. Each annotation, line weight and reference point reflects an iterative process of consultant engagement, stakeholder feedback and compliance checking—work essential to preventing on-site ambiguity and safeguarding design quality through tender and construction.
This drawing also highlights how RDM governance protects the project from value-engineering erosion: key features such as the timber fascia, recessed illumination and controlled soffit detailing were upheld because they were clearly defined, justified, and technically robust within the issued package. The result is an external presence that feels cohesive, confident, and entirely aligned with the repositioned Oxford Village identity.
