People’s Choice | Norwood

Thanks to the People’s Choice team for bringing Design Clarity along on their journey delivering constant updates and improvements for your members and your community. Design Clarity has been working alongside the team at People’s Choice since 2010 when the two largest SA-based credit unions merged to create a new, radically different, forward-thinking banking brand. Always innovating and striving for improved service and new touchpoints for their members, we started out with a series of pilot test branch sites to reflect the brand attitude. And always refreshing as the major stakeholders and key decision-makers are the members themselves.

Our journey together has covered iterations of branch formats across the network, investigative field trips, strategy workshops, mystery shopping expeditions, in-branch Vox-pops, member surveys, benchmarking research and even co-presenting to share insights at a major branch transformation conference in London.

This latest site was designed to explore the rapid take-up of digital technology as everyday member behaviours change due to the circumstances of the pandemic. Our objective was to design a new branch in a local high street that is both captivating and welcoming to millennials and the Gen Z population who want to complement their digital interactions with personal advice. An agile branch that can develop as digital capability grows, uniting people and technology. Where all members are encouraged to be brand advocates.

And what better way to start a conversation than across the bar?