We are moving to a mobile-centric world where the role of the branch will still be a hero component of the member experience.
People’s Choice Credit Union asked us to design their Branch of the Future. The objective is to develop a branch design that is captivating and welcoming to the Millennials and Gen Z population and can develop as their digital capability grows.
We convinced our client that partially removing the shopfront glazing would create an open and inviting front of house, activated through the digital focus and signage. Making new members want to walk through the door is one of the main priorities.
The new design concept also aims to introduce members to digital and encourage self-service while retaining the human interaction with branch staff for the meaningful conversations.
The branch layout is designed around open and flexible spaces for conversations with members and to assist with online servicing and digital sales.
The People’s Choice branch in Knox City has now launched as an experimental branch, allowing the brand to test and learn before rolling-out the concept at a larger scale.