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Optical retail reception counter, custom dimensional signage, seamless white solid surface, polished concrete floor, floating plinth lighting, sunglass display wall, minimalist medical interior.

Eye Clarity

Improving the Overall User Experience

#Australia
#Melbourne
#lifestyle
#Retail Environments


Eyeclarity is all about exceptional and professional eye care and eye wear fashion. A leader and innovator in optical retailing, Eyeclarity required an equally exceptional interior to match and their Emporium fitout we designed provides exactly that.

We developed with the client a ‘Lens Bar’ concept in response to the brief – improving the overall user experience by enabling customers to design and customise the perfect pair of glasses utilising the latest technology and materials.

The in-store graphics and overall branding, also part of the design package, not only showcase the product categories but assist by informing and directing customers through the space. The large scale super graphics add the finishing touch to the design, leaving a bold, sophisticated and yet restrained lasting impression.

Curated details extend to the floor with inset text highlighted by subtle LED floor strip lighting.

As a truly Australian company eyeclarity has grown and developed over 20 years starting from a single location in Melton in 1986 and now services a number of communities in Melbourne with several stores.

An innovative, interactive consultation zone structures the central aisle, inviting customers into an immersive diagnostic experience. The open floor plate relies on high-contrast architectural boundaries to separate technical dispensing bars from the perimeter retail shelves, creating an intuitive path through the boutique.

Optical boutique interior, custom lens bar, concrete floor transition, illuminated floor track, large scale super-graphic, backlit eyewear displays, hanging lightbox signage, black acoustic ceiling
Optical boutique storefront, matte black retail portal, glass window displays, backlit architectural lettering, commercial facade layout, digital advertising plinth, internal sightlines, museum-grade spotlights.

A monumental, matte black architectural frame defines the boutique portal, creating a high-contrast boundary that separates the quiet shop interior from the busy public mall concourse. The deep, full-height opening provides completely clear internal sightlines, transforming the entire depth of the retail space into an open-plan window display.

A focused, street-facing window installation spotlights technical diagnostic instruments, immediately framing the boutique’s dual expertise in advanced optometry and premium retail design. Positioned directly behind the glass facade, this display area utilizes reflective surfaces to layer internal sightlines and draw attention to the high-tech optical processes inside.

Window display design, optical measuring equipment, marble laminate base, gold glass lettering, structural mirrored column, dropped acoustic ceiling, interactive consultation suite, clinical retail interior.
Commercial retail portal, matte black shopfront framing, optical boutique entrance, digital branding plinth, backlit header signage, recessed ceiling downlights, internal sightlines, retail flooring grid.

A deep, geometric matte black fascia frames a direct view into the active heart of the optical boutique, using sharp perspective lines to guide the eye from the mall walkway toward the central consulting suites. This open entry configuration removes physical thresholds, establishing a fluid and welcoming transition into the brightly lit retail floor.