Florrie | Melbourne

Interior Design & Visual Identity

We were honoured to have the opportunity to work on this brand new concept for Florrie – A completely new doll retailer and lifestyle brand for girls.

The store consists of retail space, high tea café and party room with beautiful interior details such as a moving dolls ferris wheel within the shopfront and a central tree with hanging swings. Rose gold details are shown throughout along with blue and pink brand colours within different textures and finishes.

Florrie is a delicate, indulgent and elegant brand, intended to create an enchanting and whimsical experience for little girls.