T4 | London

Latest store for authentic Taiwanese bubble-tea brand

Design Clarity has been working with popular the Taiwanese bubble tea brand T4 since its first UK store launch in 2015. Following on from the extremely popular Westfield Stratford branch, we worked to evolve and expand on the interior concept for the second branch at Westfield White City.

The brief for the Westfield White City store was to streamline the customer ordering experience and allow for internal and external customer seating areas, all within an extremely narrow site.

Graphic brand elements were created for both in-store and printed brand materials in order to enhance the brand communications while supporting brand tone-of-voice.

Customers new and old are instantly uplifted and relaxed upon entering the space, thanks to the natural light provided by the open facade and clever use of finishes and graphics.

European Oak and abundant foliage were introduced to the finishes palette to create a natural and inviting welcome to customers and to reiterate the natural ingredients T4 are famous for.