TerryWhite Chemmart

A spacious view of the store’s central hub, guiding customers towards the Care Clinic while showcasing refill stations, category signage, and a clean, natural materials palette designed for clarity and ease of navigation.

Pharmacy of the Future: A human-centred retail pharmacy concept blending wellness, technology and flexibility.

#Australia
#Future Concept
#Journey mapping
#TerryWhite


The TerryWhite Chemmart “Pharmacy of the Future” reimagines the traditional pharmacy as a seamless fusion of health, beauty and lifestyle services. Designed as a human-centred environment rather than a transactional outlet, the concept integrates clinical expertise, digital tools and natural materials to deliver a calmer, more personalised experience for every visitor. At its heart lies a flexible framework that can adapt to new services, seasonal promotions and evolving customer expectations without losing clarity or warmth.

From the first approach, transparency and brand recognition guide the customer journey. Large illuminated signs and floor-to-ceiling glazing create a strong street presence and give immediate sightlines into a bright, structured interior. Instead of rigid shelving blocks, mobile timber display pods showcase hero products or limited offers and can be repositioned to adjust traffic flow. Clear category markers in green provide instant orientation, while generous circulation widths support accessibility for prams, wheelchairs and mobility devices. The overall effect is a welcoming, organised threshold that introduces the new identity of the “store of the future”.

Inside, the concept places equal weight on retail and service. Dedicated consultation booths, semi-private seating areas and an easily identifiable “Ask Your Pharmacist” pod bring expert guidance directly onto the shop floor. Customers can step aside for a quick health check, discuss personalised wellness plans or navigate the myTWC app on in-store screens without feeling hidden away. This decentralisation of expertise underscores a shift from back-of-house counters to approachable, visible support points embedded within the retail landscape.

Technology is woven discreetly throughout. Digital touchpoints at the beauty bar allow customers to scan their face and receive tailored cosmetic recommendations, while the 24/7 TWC Express unit extends prescription collection beyond normal trading hours. Click & Collect, Grab & Go and packaging recycling points cluster together to streamline errands and reinforce a sense of convenience. Each station uses the same warm material palette—slatted timber, terrazzo insets and muted green upholstery—to maintain a coherent visual language even as functions vary.

A strong biophilic theme runs through the interior, softening the clinical associations of pharmacy. Glass planters filled with tropical foliage, trailing greenery from ceiling coves and recessed children’s play areas transform waiting into a more restorative experience. These elements reduce stress, signal sustainability and create a sensory break between product aisles and service zones. Lighting is deliberately layered, from halo-like pendants over service desks to integrated LED strips in ceiling panels, ensuring both clarity and comfort without glare.

The result is a blueprint for a retail pharmacy that acts as a health hub, beauty destination and digital service platform in one. By combining flexibility, technology and human-scale design, the TerryWhite Chemmart “Store of the Future” sets a new benchmark for how essential services can feel approachable, efficient and even uplifting in everyday life.

A circular pharmacist advice station anchored by cascading greenery beneath a sculptural ceiling light, providing a calm focal point within the skincare and fragrance area of the store.
A clear exterior view of the TerryWhite Chemmart store, highlighting its glass façade, illuminated signage, and integrated 24/7 TWC Express prescription pickup kiosk for round-the-clock service.
A calm waiting area with curved seating, lush planting, and a children’s play corner, positioned adjacent to the prescription counter to create a welcoming, family-oriented environment.
A sleek self-service beauty bar with digital face-scan stations sits opposite the Grab & Go and Vitamins area, combining technology and retail for a streamlined, personalised shopping experience.
A softly illuminated prescription lounge framed by a glass “greenhouse” planter and organic ceiling lights, offering a tranquil space for customers awaiting consultation or collection.
A timber-lined booth with built-in seating, soft lighting, and a digital screen, offering a semi-private space for one-to-one health or wellness discussions inside the store.
A compact counter for online order pick-ups and quick purchases, combining slatted timber, integrated greenery and a digital screen to promote the myTWC app.
An open view through the TerryWhite Chemmart entrance, framed by bright signage and flexible display pods on wheels that guide customers toward vitamins, Grab & Go and the Pay Here counter.