Telling the story of a French artisan bakery
Camberwell is the latest in the Laurent family to undergo a full transformation and the design represents the legacy behind the brand with a focus on quality and craftsmanship. The location east of the city has a longstanding, loyal and discerning customer base who are now enjoying a convivial, crisp, refreshed interior ambience.
Customer profiling revealed the need to respect the individuals who prefer to linger in a more intimate surrounding, as well as those who use Laurent as a meeting point with flexibility to cater for more vibrant conversations and larger groups. Hints of Paris and Art Nouveau detailing reinforce the Laurent brand story.
Laurent has become an iconic destination – a place to meet, talk, read and enjoy quality French styled delicacies from early morning until late.