EVENT Cinemas | Toowoomba

Concourse wayfinding at Event Toowoomba

Transformation of a 20+ year-old cinema complex & a new V-Max ultimate moviegoing experience

EVENT Cinemas in Toowoomba opened doors in late 2020 in readiness for the summer blockbuster releases after a major extension and refit. EVENT chose to partner with Design Clarity as design architects for this project.

Queensland locals will be able to experience the unique Your Cinema Your Way concept with a choice of new seating options including luxurious full recliners and front row double day-beds.

Rebranding from BCC Birch, Carroll & Coyle to the very latest EVENT Cinemas brand was part of the project vision realised. The design scope also included new entrance foyer, lobby lounge, self-service ticketing kiosks, candy bar, games zone, upgraded amenities, cinema concourse and wayfinding, movie theatre upgrades and brand new state-of-the-art V-Max theatre stadium built as an addition to the complex, located within the QIC Grand Central Shopping Centre.

EVENT Toowoomba’s vast 250 seat V-Max theatre has a 25M wide curved digital screen, 4K resolution and latest Dolby Atmos sound technology for a pristine surround sound experience.

The extensive renovation and building works were completed during a year of disruption and uncertainty. Delivering the project seamlessly required many adjustments to normal processes and constant (virtual) communication between project team consultants and client.

“The change is all part of our commitment to delivering on our vision to offer a world of experiences under one roof – whether that’s new cinema concepts, greater choice in seating or the opportunity to enjoy new amenities like our café and bar.” Ian Mills, Event Cinema Area Manager

#cinemadesign #experiencedesign #hospitalitydesign #interiorarchitecture #retailarchitects

Project Architects: Design Clarity

Services Consultants: Fairbairn Consulting

General Contractor: Evolve Constructions

Lighting consultant: Ambience

Client: Event Hospitality & Entertainment Ltd

Site photos courtesy of Evolve / Photography editing by DC

Vmax Architectural Design & Interior Design
Foyer design by Design Clarity Event Toowoomba
Cafe & Bar design by Design Clarity @ Event Toowoomba
Candy Bar design by Design Clarity Event Toowoomba
Foyer design by Design Clarity Event Toowoomba
Event Toowoomba Amenities design
Event Toowoomba foyer design
Foyer design by Design Clarity Event Toowoomba
Cinema cafe bar design
Concourse wayfinding
Architectural design & Interiors at Event Toowoomba