Transformation of a 20+ year-old cinema complex & a new V-Max ultimate moviegoing experience
EVENT Cinemas in Toowoomba opened doors in late 2020 in readiness for the summer blockbuster releases after a major extension and refit. EVENT chose to partner with Design Clarity as design architects for this project.
Queensland locals will be able to experience the unique Your Cinema Your Way concept with a choice of new seating options including luxurious full recliners and front row double day-beds.
Rebranding from BCC Birch, Carroll & Coyle to the very latest EVENT Cinemas brand was part of the project vision realised. The design scope also included new entrance foyer, lobby lounge, self-service ticketing kiosks, candy bar, games zone, upgraded amenities, cinema concourse and wayfinding, movie theatre upgrades and brand new state-of-the-art V-Max theatre stadium built as an addition to the complex, located within the QIC Grand Central Shopping Centre.
EVENT Toowoomba’s vast 250 seat V-Max theatre has a 25M wide curved digital screen, 4K resolution and latest Dolby Atmos sound technology for a pristine surround sound experience.
The extensive renovation and building works were completed during a year of disruption and uncertainty. Delivering the project seamlessly required many adjustments to normal processes and constant (virtual) communication between project team consultants and client.
“The change is all part of our commitment to delivering on our vision to offer a world of experiences under one roof – whether that’s new cinema concepts, greater choice in seating or the opportunity to enjoy new amenities like our café and bar.” Ian Mills, Event Cinema Area Manager
#cinemadesign #experiencedesign #hospitalitydesign #interiorarchitecture #retailarchitects
Project Architects: Design Clarity
Services Consultants: Fairbairn Consulting
General Contractor: Evolve Constructions
Lighting consultant: Ambience
Site photos courtesy of Evolve / Photography editing by DC